Brand Story

Worn as a daily expression of self-love, or to set the mood for romance, Elusive Lingerie is Australasia’s luxury lingerie range for discerning women.

Frustrated by the limited lingerie selection in New Zealand, founder Lucy Taylor searched the globe for comfortable undergarments that were as sophisticated as her outerwear. Believing that women should have the best of both worlds, Lucy hand-picked her Elusive Lingerie collection to offer a range that not only delivers comfort, but is striking enough for any occasion.

“As the first garment you put on in the morning and the last item of clothing that you remove at night, lingerie is a reflection of who you are – or who you want to be. Even if it remains for your eyes only, Elusive Lingerie will lift your spirits and make you feel feminine and fabulous!  You owe it to yourself to feel special every day.” – Lucy Taylor

Elusive Lingerie is proud to introduce Axami, a brand created especially for the modern woman who appreciates the finer things in life. Designed and manufactured in Poland, Axami fuses quality craftsmanship with luxurious European fabrics to deliver the perfect fit, comfort and style that transcends the borders of underwear and outerwear. What’s more, the cup size ranges from A to H, because every woman deserves to experience the subtle defiance that comes with wearing sensual and luxurious lingerie against her skin.