Brand Story


 Lucy Taylor, Director

Worn as a daily expression of self-love, or to set the mood for romance, Elusive Lingerie is Australasia’s luxury lingerie range for discerning women.

Frustrated by the limited lingerie selection in New Zealand, founder Lucy Taylor searched the globe for comfortable undergarments that were as sophisticated as her outerwear. Believing that women should have the best of both worlds, Lucy hand-picked her Elusive Lingerie Collection to offer a range that not only delivers comfort, but is striking enough for any occasion.

“As the first garment you put on in the morning and the last item of clothing that you remove at night, lingerie is a reflection of who you are – or who you want to be. Even if it remains for your eyes only, Elusive Lingerie will lift your spirits and make you feel feminine and fabulous!  You owe it to yourself to feel special every day.” – Lucy Taylor

Elusive Lingerie is a brand created especially for the modern woman who appreciates the finer things in life. Manufactured in Europe, Elusive fuses quality craftsmanship with luxurious European fabrics to deliver the perfect fit and style that transcends the borders of underwear and outerwear. What’s more, most cup sizes range from A to DD and DD to H, because every woman deserves to experience the subtle defiance that comes with wearing sensual and luxurious lingerie against her skin.

Elusive Lingerie is an Australasian online store that provides high quality lingerie. The brand, founded and launched in New Zealand specifically in late 2019 and soon after into the Australian market. Our products are hand picked high quality garments made in Europe and are only available through our online store.
At Elusive Lingerie you will find an assortment of beautiful lingerie from bralette's, bra's, knickers, garters, corsets, bodysuits, intimates & robes.
'We believe in luxurious lingerie - comfortable, versatile & desirable. Lingerie made to feel confidence-inspiring without compromising the comfort & style you deserve! For women of every shape & size, there is an Elusive bra that will make you look & feel amazing. Our passion is lingerie & we hope to provide all women with an experience that is exclusive & unique.'